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MNHQ

MNHQ calling: Giving Week (our recent match-funding drive) - your thoughts please!

4 replies

KateHMumsnet · 29/07/2014 14:56

Afternoon folks,

As you may remember, back in June we hosted our first ever Mumsnet Giving Week to shine a light on some brilliant causes nominated by Mumsnetters. Thanks to you, we were able to raise £11,302.43, which when we matched, rose to a whopping £22,604.86!

Woolly Hugs, Women’s Aid, Haven House, the PDA Society and Free Cakes for Kids are all overcome with warm-fuzzy feelings, as are we. This will make such a difference to all the people out there supported by these incredible charities and causes, and we hope will have a really positive impact on what they can achieve this year, so hats off to all of you!

We’ll be back with an update from the charities later in the year, so that you can hear firsthand from them about how your donations have made a difference. But in the meantime, we wanted to to ask you what you thought of our first ever Giving Week.

What do you think worked well, and what didn’t?
What compelled you to give, if you donated?
If you didn’t get involved in nominating or donating, was there anything in particular that stopped you?
What would you like to see as part of future giving weeks?

Giving back to the organisations who support Mumsnetters is important to us, and we’d like to make this a more regular feature so all feedback very welcome.

MNHQ
ThanksThanksThanks

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MNHQ

JustineMumsnet · 30/07/2014 11:32

@Ragwort

I thought it was a great idea and am a little disappointed that it did not raise more funds .......... how many people use Mumsnet daily?

Hi Ragwort - yesterday, according to Google analytics, we had 326k unique visitors - but I guess many people have charity fatigue? We hoped that by asking Mumsnetters to choose the charities it might go some way to negating that, and it's possible we didn't promote it as well as could have... but agree response was a wee bit disappointing.

MNHQ

JustineMumsnet · 30/07/2014 11:58

@PittTheYounger

I don't want to be guilted into this. What's the logic behind it! It's a web forum not a charity thing

Do you really think it's odd - I thought it was a good thing? I wanted MN to contribute to something good (as a company), give something back etc - this seemed a good way of doing it - raising awareness of good causes, contributing to something close to MNetters' hearts etc

(But it's not like anyone's being outed for not contributing - no need for guilt, surely)

MNHQ

JustineMumsnet · 30/07/2014 12:02

@PittTheYounger

Plus. You have no clue what else people give to. Or not. Very odd thing for mn to do.

Were there tax implications for mnhq?

Re tax, well I don't think we pay tax on any money we give via our matched funding, if that's what you mean - ie it comes out of pre-tax expenditure. Otherwise not.

MNHQ

KateHMumsnet · 05/08/2014 16:32

Hi everyone,

Thanks so much to all of you for coming out to share your thoughts on Giving Week. There are some really great ideas in here about how to give it more of a push on MN, and we'll be making note of all your recommendations and will try to incorporate them for our next push. Although maybe not the one recommending we dress up like Blue Peter presenters at MNHQ...

As mentioned on the thread by RipMacWinkle, when choosing five charities it's difficult to please everyone all of the time, but to try and be as inclusive as possible we did ask for nominations from users and chose from the most frequently nominated. Obviously not everyone will support all the charities but we hoped to get a broad mix that meant something to the Mumsnet community. It was great to see the comments in support of Woolly Hugs on this thread as it is a charity so close to Mumsnet, having been born from community members showing their love and support for each other at times of such devastating loss.

On the couple of specific questions:

To tribpot:

Women's Aid didn't miss out on its match funding, not to worry! None of the charities did. Mumsnetters raised £2,798.93 for Women's Aid, which we then matched for a total of £5,597.86.

To MrsTeee:
We wanted to donate to registered charities without leaving behind local and community projects, which we thought were equally worthy of our support. We worked with JustGiving for the larger charities (where being registered with the Charity Commission is a requirement), and their partner organisation Yimby for the smaller local and community projects.

This was our first ever Giving Week so we have lots to learn, thank you so much to all who offered your feedback!

Thanks
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