Thanks Rowan
There has been lots of discussion, the wake of the Olympics etc., and the sheer rapeyness of the image of men's football, about a campaign to "Kick sexism out of football". Of course the football authorities at the moment would probably not be remotely interested in such a campaign, presumably because they're a bunch of sexist creeps who don't mind that their sport is seen in some quarters as being inhabited by rapey neanderthals, but they might be made to be interested by the groundswell of interest in women's sport following the Olympics.
Now might actually be the best time to catch their attention, before things return to normal.
I noticed that the BBC actually reported the results of an England women's football game the other day. That would not have happened even 6 months ago.