Why have cocopops started advertising as a snack for after school? does this get round some legislation?

[jingleyjen]

I think I remember something about junkfood advertising to under 12's
All of a sudden cocopaps are not mentioning breakfast or cereals?

hmmm coco pops

Myeb sales have dropped recently, so they are taking on a new marketing angle.

Cocopos aren't junkfood, they're little drops of delight...

cocopops aren't junkfood - tut!

COCOPOPS not poos

They're probably not technically classed as junk food.

the legislation cam in on the 1st April, but children's channels have been given a gradual phasing out period till the end of december 2008.

I bought tescos own branded coco pops, but they just aren't the same. I love them, I eat them out of the box.

I give the Tescos ones' to the DCs and I eat the Cocopops

Don't get me wrong I like cocopops but I really don't want DS1 to know how delicious they are otherwise he won't be eating other cereals.

nothing wrong with cocopops, don't like them myself mind

My DC eat non-sugary cereal during the week and have things like cocopops etc as their weekend breakfast treat, bless them they do look forward to their 'breakfast treat'