I am in awe of whoever thought this up. I heard of this and looked it up for Christmas presents - and I'm gobsmacked. In essence they have devised a way of persuading people to pay £65 smackers for 2 bottles of olive oil and a bit of soap.
adopt a tree here
I have put it next to White Company blankets in my file of ludicrous ways to spend money when you have too much of it.