Here's the advert blurb:
'Webkinz pets are lovable plush pets (soft toys) that each come with a unique Secret Code. With it, you enter Webkinz World where you care for your virtual pet, answer trivia, earn KinzCash, and play the best kids games on the net!'
If you can bear the dire music and voiceover, click on the 'take a tour' banner to get more information.
www.webkinz.com
Most every girl I've met here in the States in the 6-9 age range wants/has one of these - there's a bear, a dog, cat, unicorn, monkey, elephant, pig, etc. No idea if/when it will be available in the UK, but if demand crosses the Atlantic, be prepared for this to be one of the impossible-to-find Christmas toys.