I've always had Toyotas or Hondas. When we found out we were pregnant with DS, I stopped working. I always leased cars when working (I loved getting a new car every 2 years and never having to deal with fixing anything) and the lease came up. DH wanted to buy a car outright, and at that point in our life, buying a Toyota or Honda new for cash wasn't an option. We got a Kia Optima brand new with all options for $12K. I was not too thrilled, because I'm a Honda girl all the way, but in reality, it rides better than my Accords, and we've only had to ever replace the tires and a battery once. I think it is almost 5 years old right now. DH has a Toyota Tacoma he bought 10 years ago that was about a year old, and he's had to replace a clutch fan twice. I drive a Dodge Caravan now, but that is because MIL died last year, and she had just bought it before she found out she had cancer. It was almost brand new and had 3000 miles on it.
Toyotas and Hondas have a really good reputation for being fairly trouble-free, and most people I know have one or the other and have very little problems. If you choose a Honda, stay away from the HX models (they are designed for gas mileage, which is great, but it constantly had something strange with the transmission, and I'm really glad I leased that one, because it was on warranty to fix it)
How familiar are you with the car buying process? You really have to be on top of your stuff, or it is easy to get taken. DH usually takes about 10 hours to buy a car, but he gets the price knocked down a lot. Have you looked into buying from an auto broker? We've never done it, but other people we know have, and they tend to get really good prices and are happy with the experience. My mom bought her last car through one, and was pleased in how much she saved. DH's step-mom bought a Chevy Tahoe several years ago. She got all the extras and did the negotiating herself without FIL, and payed $50 grand for it. DH's cousin bought one the year after her from an auto broker, it was the exact same down to the color, and he paid $36,500 for his.
I hate shopping for cars. The dealers around here love seeing unaccompanied females, and really try their best to upsell and give you bad deals. I'm more than happy to have DH do the shopping for me.
Like I said, I love leasing a car and getting a new one every few years (you can negotiate lease prices, too, if you didn't know). I'm a complete Honda fanatic, but in my head, I know that while the resale value is nice, it is probably throwing some money away. DH is really good at saving money, and likes not having car payments. His advice is to get a newer model low-mileage used car with a warranty, because once you drive it off a lot, the value plummets. He was thinking of trading in the Kia to get a Prius hybrid, but when he gets promoted, he's going to get a company car, so we don't need 4 cars.
I hope I didn't write too long of a book, or acted like you weren't prepared. I'm just surprised at how many of our friends (male and female) just walk in, pay the price on the sticker and drive out with their new car when they could have saved thousands.