isn't that what every designer does
gives A-Z list celebrities free bags, clothes, products etc... with the knowledge that they will be photographed with the bag and all us suckers will go off and buy one?
and do you really think all those beauty awards are for real? funny that most of the products are owned by Procter & Gamble, who just happen to be MASSIVE ADVERTISERS. i mean, head & shoulders, is it really shampoo of the year??