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Could really do with your help!

13 replies

JUclan · 15/03/2007 13:15

Hey all,
I hope you don't mind me posting on here, I just thought that the combined knowledge of all you mums and parents on mumsnet would be the best place to come and ask something like this!
I'm a student in my second year at University, and have been charged with designing an all-new buggy for Maclaren (only a hypothetical scenario - I wish it were real ). We're up to the concept stage and trying to see if our idea is any good! So I'd really appreciate anybody's help here, if you have the time.
The idea is that the buggy follows Maclaren's ethos of being able to fold down nice and small, whilst being lightweight and easily portable.. But adding in a new feature - The ability to 'swivel'. This way, the entire seat / top section could be turned around easily and at any time, without the need to detach it or remove the child. You just press a button and it allows you to turn it round so the child is facing you rather than away from you (or vice versa).
As far as we know, nobody out there has a buggy that does this at the moment without you having to physically pull something out or detach something to turn the seat around, meaning you have to remove the child and making the whole process awkward.. And we think it'd come in handy! The buggy would be able to be used from birth, and just as adaptable and comfy / safe as any other Maclaren buggy. The handle also moves, so it's on the 'right' side when you swivel the buggy around too - Just in case anyone was wondering.
Sorry for the length of this message. I feel cheeky even asking for your help . But hopefully some of you nice people will be able to give us a hand and let us know if the idea sounds good.. Or if we're barking up the wrong tree here!
Thank you so much in advance, hope that somebody's interested enough to post a reply .
J

OP posts:
JackieNo · 15/03/2007 13:27

JUclan, do a search (top of page just along from 'find discussions') using 'rear facing' as the search terms, and search just thread titles - brings up some past threads that might be useful to you (some are 'for sale' ones, but others might be worth a look).

Ivor · 15/03/2007 13:45

Hi Juclan,
I have a peg perego stroller which has a reversable handle so you can have the baby facing you or the outside world.

In my previous life I was a Design Engineer and I believe that there are very very few original ideas out there, the chances are somone has done it before. Therefore my efos is have a look about, steal whatever ideas you like, then make them better. Worked very well for the Japanese car industry

The stroller I have is bulky, heavy and dos'nt handle well if you take it off anything other than a smooth surface. The operation to move the handle thou is easy and you do not need to remove the baby.
I'm not sure about the swivel concept as IMO it sounds complicated, which usually means lots of things can go wrong and it'll be expensive.
babies r us has lots of products and reviews.
If I can be of any further help let me know.
Good luck with your project

JUclan · 15/03/2007 14:11

Thanks JackieNo, I'll have a search .

Ivor - I wasn't aware of that stroller, so thanks for pointing it out to me! We're really working on finding out how we can incorporate Maclaren's folding system into the design, to make sure it's light and not bulky, as well as being able to cope with various surfaces. Looking at the design of existing Maclaren buggies has helped a lot, but it's the 'swivel' part that we've really got to nail down - But we're sure it can be done to a high enough quality such that it won't break down and be as reliable as existing Maclaren designs.

The lecturers thought it sounded like quite a good concept, since it'd let parents turn the baby round to get easier access to them, or if they just fancy a change. I'll admit that it does sound quite complicated, although fortunately I don't think the lecturers mind too much - They just want to see that we can work through the basics of the new product development process

Thanks for the help! If you have any other suggestions about what kind of things parents might like in strollers / buggies, or suggestions about the 'swivel' design, just let me know.

J

OP posts:
Ivor · 15/03/2007 14:28

Juclan,
Your swivel thing has got my interest!
How do you propose the seat to swivel?
On a bearing?
Will it have fixed stops at different quadrants?
Will you operate it using a cable or will it be electronic?
I'm really having difficulty in picturing a swivelling stroller which folds.

Do you know of a process called FMEA? Could proove to be very helpful in your product development.

Any hoo back to reality, DS has woken from his nap.

Good luck, I'd be interested to hear how you progress.

jamieboo · 15/03/2007 20:29

the bugaboo might be worth taking a look at, however it is not stroller-y!

noonar · 15/03/2007 20:34

hi, my brother has a masters in design innovation. i'm always on at him to design a rear facing stroller!

dither · 16/03/2007 14:22

if you could ake it work, id thin abut hving another baby, just so i could use it!

the idea sounds absolutely brilliant. good luck.

MrShev · 16/03/2007 14:28

I would like a stroller that had a hood that when open was solid and flat enough to serve as a changing station. But, maybe that is just me!

dither · 16/03/2007 14:31

could be, mrshev
would only be any good w v young babies who were small/light enugh to be up there nd not wriggly.how would manufacturers offer safety? straps?
cant see it myself.

MrShev · 16/03/2007 14:36

Details.

I'd settle for rocket launchers for when I ask people to excuse me to let me by on the pavement for the THIRD TIME.

dither · 17/03/2007 17:58

lol. my dp just rams their ankles and then glowers at them if they look at him. seems to work quite well for him! (while i avoid their eyes and try to look like im not with him lol)

JUclan · 19/03/2007 20:03

Thanks everyone for your input! Hopefully I'll have some sketches back from the product designers in our team to show tomorrow, since it's quite a confusing concept to describe over here .

Interesting ideas, MrShev! Although I'm not sure about the safety aspect of attached rocket launchers onto the side of the buggy.. Haha.

Thanks for the input from dither and noonar too, your support is appreciated .

Ivor: I've heard of FMEA and been trying to implement it all along. We've had to reject several promising ideas simply because of safety aspects and problems with design - But none of us are engineers, so we can but try our best to work out the precise mechanics behind creating such a design. One of our designers has been studying folding systems intently, in all different kinds of products, in order to find the most efficient way to fold something of this kind.

As for the swivel itself.. It's slightly hard to describe without a picture, as I say. Imagine the usual four-wheel base of a stroller, with two swivelwheels at the front, except that base has a point in the centre of it, on top of it, at which it connects via a 'swivel mechanism' (I'm still working out exactly how it'll work, and have a few leads to follow up yet) to what's essentially a normal top-half of a stroller. Almost cocoon-like in design, the top frame houses the seat, which has the capacity to lay down in several positions like any normal seat, and features all the usual parts you'd expect a higher-end Maclaren stroller to have - Hood, some space for storage, foot rest etc..

The pivot allows the buggy to be set in one of two positions - Either forward or backward - And locks into place when you've adjusted it. Release of the locking mechanism would be acheived by either a squeeze of a handle, press of a button, or twist of a handle - So, yes, it'd most likely work via cables to make this as easy as possible. After release, the top part can be smoothly swivelled around so that the buggy is facing the opposite direction, and will automatically lock into place. The buggy's wheels are now still the correct way (i.e. swivel at the front, locked at the back with the brakes). The handle is pulled over from the other side, and will most likely be hinged at the bottom of the top-frame (if that makes sense) and split into both left and right parts, to allow for more efficient folding, although these two parts would move at once when pulling it over.

From what work we've done on folding mechanisms already, we're pretty positive we can find a way to make it fold in a traditional Maclaren sense - i.e. in a 3D way, both 'inwards', 'downwards' and 'together'. The pivot would be small enough to not hinder this folding process, but strong enough and wide enough to support the weight of the top-frame / child / constant swivelling.

We're quite eager to see if we can make this design work, at least in a 'concept' sense, since there's quite a lot of reasearch I've found supporting the design of a stroller like this.

If anybody else has any further questions, opinions, etc... just let me know. We're guessing a stroller like this would be targetted at a more 'upper-end' market, but nowhere near as expensive as a full-blown 'travel system' pushchair. Hopefully it'd appeal to dads as well as mothers, with choices in style of design / colour.. As well as the fact it's quite a quirky idea. We're aiming to make it as safe as possible as well - To appeal to mothers too - So no worries on that front . Let me know what you reckon..

Thanks for all your help, everybody!

J

OP posts:
JUclan · 19/03/2007 20:09

Note - Where I say that the lower half joins at a 'point', I don't literally mean a point like this: ^

Rather, I mean that the frame comes together to join the pivot, but not in a literal 'pointy' sense . Just a 'flat' sense, to allow higher strength in the frame and at the point at which it pivots.

Just clearing that up .

J

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