I'm a bit of a Fair Trade geek, really!
I'm on the steering group to get my town Fair Trade town stutus, and I'm running a FT Week in my workplace (a school) just after FT Fortnight finishes.
THe thing I've found is that the others in the FT group are so into FT that they can't possibly imagine that many if not most people aren't really that aware of what it means.
So the question is, be honest now, do you buy Fair Trade? Or do you think it's too expensive?