Here's a draft of the e-mail/letter to the high street retailers, to accompany the link to the thread.
During recent discussions on the talk boards of the award-winning parenting website Mumsnet, we realised that we, as parents, are dissatisfied with the range, quality and choice of children?s clothes currently available in the UK?s high street stores.
Below is a link to an actual discussion thread that took place during the week of 24-31 May 2004. Its free market research for you, should you choose to view and act upon it.
The people who took part in the thread are parents from all social backgrounds, with vastly differing household incomes, and with children of varying age groups, yet all were agreed that we are not being offered a good enough choice of clothing for our children.
We believe that all high street shops could offer a wider choice of colours, patterns and fabrics for its boys? clothes, and could minimise the use of logos and inappropriate and often violent imagery. We would like to see boys? clothes representing a percentage equal to the girls? clothes on sale, and to be available in brighter, more vibrant colours.
We are also unhappy that so many clothes for our girl children are scaled down, inappropriate teenage designs and that the choice of colours and designs are again restrictive and uninspiring.
We believe that our high street shops are willing to, and capable of, providing us with a much better choice in future seasons. We await your response.
Not too snappy is it? Would anyone like to make any changes, seeing as how its coming from all of us?
Also, if Justine et al are around, are you OK with us using the Mumsnet name for this?