dh and I were just discussing what a staggering rip-off children's magazines are. Today he bought (for himself, i hasten to add) New Scientist: packed with detailed well-written, researched features and news articles, written by people with considerable brains; he also bought (for dds, I should make clear) "Friends" packed with art work that someone with a graphic design A level could produce and words that you could probably get from a few monkeys sat at keyboards: £2.00. How tf does that work? dds get £1 a week spending money, all the magazines they like cost £2. when dh and I bought Bunty and the Beano they cost about 8p and we got about 40p a week spending money. we came to the conclusion that it can only be the day-light robbery that is branding. "Friends" is full of Postman Pat, Dora and that dinosaur character. whatever happened to non-branded children's products?