Bugger,I missed that!
My absolute favourite is the one for those panic buttons on a cord.
'Mrs Jones knows help is coming' complete with picture of genteel grey haired lady in a dignified pose at the bottom of her stairs,not a hair out of place,skirt modestly gathered around the shins.
Like this is how an 85 year old would look after going arse over tit down two flights of stairs........!
Similaly those game old birds who take baths and showers in extra support swimwear.