I'm involved in school appeals and have been in so many where parents talk about their child's anxiety about an offered school being increased by insensitive comments in the playground. Year 6 children who are happy with their own offers are routinely telling other children that their offered school is bad. They are presumably absorbing these labels from their parents.
Do you make a conscious effort to avoid slagging off schools in front of your children? Or do you scoff the schools you are lucky enough to avoid without considering the knock-on effects?
Does your child's primary school do anything to discourage children from making insensitive comments to each other about their offered schools?