I have promised DD a new school bag for when she starts secondary school in a couple of weeks. Can anyone recommend a brand that is perceived to be "cooler" than any other brand? She will have to travel some distance, so I am thinking a backpack might be best, but really don't want to saddle her with something that will embarrass her. I'm told that the kind of bag you have is "hugely important" because the school has a strict uniform policy and so bags are the only means of expressing fashion. Obviously, in the end, she is going to make the decision herself, but I'd like to be able to guide her using the wealth of knowledge from all you who have trod this path before...