Says Jeanne Freeman and Sturgeon and Jason Leitch every day at the briefing.
But nobody's doing that, are they? This isn't one of those threads where a poster moans about people being in parks or Asda being busy. It's more a general recognition that the message being sent out - stay at home, do not leave home - just isn't reflecting reality any more.
Most people I know are stretching the definition of "essential reasons" to leave the house and quite right too. Seeing elderly relatives they've been banned from seeing for a year. Allowing teenagers to meet in each others houses. Meeting friends for a social wander and a takeaway coffee and not "exercise". Kids playing football in large groups in the park. I even texted my hairdresser (who comes to the house) last night to tell her the very second she was back to work I wanted booked in and she texted back "well actually I've started doing wee sneaky cuts/colours so just let me know when suits" - she's not a selfish covidiot, she's just a self-employed worker who has had her income slashed for a year and has 3 kids.
So the messaging needs to change quickly, doesn't it? Because it really doesn't reflect the reality of the situation and the more out of touch the government appears, the less we'll all comply.