We have been friends since we were at school (thirty plus years) - when she got married, divorced, had children, affairs etc. I was there- all day/night, whenever she needed support. Even helped pay for her Mums funeral. My life has been pretty dull by comparison - however in the past few years I have had some challenges (death of a much loved family member and work problems) and she just hasn't bothered. (For over a year) She has sent texts acknowledging that I am going through a tough time and that we must catch up. However each time we make an arrangement to speak (we now live on different sides of the country) she cancels at the last minute. Excuses have ranged from picking up her adult son, going to see another friend, carol concert, she's tired etc.
I have told her that this behaviour has hurt my feelings and that I'm happy to wish her well and leave it. She then sends messages saying she's sorry - we'll definitely arrange something, have known each other for too long etc and the cycle begins again. She hasn't got any more to do than me (would completely understand if she had) - she just clearly doesn't value my time/ expects me to still be there regardless. She's done it again tonight - we arranged to speak at a specific time (her suggestion). I called her and she didn't pick up. She's got a significant birthday coming up later this week. I had planned to send her something really nice but now think I am being ridiculous. She clearly doesn't value our friendship so why bother? I know she will never forgive me if I dont send something but we hardly have a friendship anymore do we? WWYD?