I'll explain what CAWS is:
C = Celebrity
A = Achievement or attainments
W = Wealth
S = Status
Is it my imagination or are a lot of us impressed by CAWS? By this I mean when someone is talking about a third party I have never met, they need to quality this person, eg here are examples of real conversational gambits I've experienced:
"I've just joined X town golf course. Mr local celebrity plays golf there".
"My friend Diana came with me. She's got a PhD in behavioural sciences and went to Oxford".
" My daughter's friends with Sonia Smith. Her parents are absolutely minted and live in a house with 8 ensuite bedrooms".
"My friend, the town mayor ...."
I don't think I do this when mentioning third parties but why do people do it? Is it because they have low self-esteem and like to infer they hob-nob with CAWS people? I think it's rather sad.
Instead t would be great though to hear something like:
"My friend Diana, she's one of the kindest and most generous people I know"
Or " My friend Fiona, I can always rely on her for a wisdom insight ..."