I mean why don't you stop and think about it for a while.
What do you mean by like? It can mean bloody anything from being someone's best friend to pretty much neutral.
What do you mean by love? Sexual love - if you're focusing on that, why would men want the 'non-sex' version which is what 'like' would be closer to?
If you mean love as in the whole package - deep affection, commitment blah blah - again, why would someone want the 'watered-down' version more than the all-in of partnership (ie love)?
If you're being negative about men, you'd probably be thinking along the lines of 'men just want sex/men just want someone to look after them'... again, you'd want someone to 'be in love' with you in order to be happy providing all that stuff. Someone 'liking' you wouldn't get you very far with persuading them to always be the one to do the dishes and wash their pants...
If you're thinking along the lines of 'men don't want intense emotional stuff, they just want things to be laid back' - you're back to square one - what do you mean by 'like'? Some people do indeed prefer partnerships to be laid back... but the word 'like' would probably not be what they used to describe it really.
It also boils down to - I guess if you really tried to come up with one difference between the two when you're thinking along the lines of a partnership, love would be reserved for one person whereas the far lighter, less deep 'like' doesn't imply that at all.
And I don't think that's what anyone's aiming for in a relationship, be they laid back, selfish, intense, neutral, whatever. No one wants to be one of many options!
So -complete, meaningless nonsense.