I was friends with this man years ago and he recently got back in touch, asked me if I'd like to go on a date with him. It took me by surprise but I said yes. A while down the line, we've been on 5 dates, they've been really good and fun and whilst there are some feelings there for him I just don't feel as "into" the whole thing as he is. He's made it clear that he really likes me and he'd like for this to go further. He's a lovely man, treats me really well, he's funny, good to talk to, what's not to like? But I just don't feel much, I would rather be friends honestly and I know I need to tell him now rather than later. I'm just not sure how to tell him, I want to sound genuine and not as if I'm making up excuses but saying "I'd rather be friends" does sound like an excuse when I do mean it