I know of a few people (myself included) who had more success on online dating when they stopped taking it so seriously.
When I first became single, I was really picky about who I even spoke to and got far too invested too soon. If I went on a date and liked the guy, I stopped talking to other people because I 'couldn't do multiple dating'! Result: very disappointing, small pond. Lots of knocks.
But then a bit of luck came my way and I suppose i put my new found cynacism to good use. Two of my close friends became single at around the same time and we decided to all get back online together, mainly for a laugh. Before I'd painstakingly created my dating profile, but this time I just threw it up and wrote something quite funny.
Sounds awful but we had a great time drinking wine, looking through all the profiles, going on as many dates as we could and telling dating stories.
We replied to people we wouldnt usually reply to, if it seemed like it might be an amusing conversation. We said yes to more dates. We encouraged each other to keep dating more people. If someone didnt message back, we didnt really care. If someone was a bit dubious they were cast aside immediately without a second thought and then thoroughly trashed on our next get together. It helped we were having a fun social life at the same time.
I'm not suggesting everyone needs to do what we did. Or is in the position to. We probably sound really silly to a lot of people. But for me it brought out the right outlook to have a good time online dating.
I met DP two months in. I got a lot of stick from my friends for ruining the fun! I've been with him nearly 4 years now.
Friend 1 met someone on a charity run a few weeks later and they now have a baby. Friend 2 met someone around the same time who turned out to be a dick but then she got with someone else who she's now engaged to.
I like to think our online dating bootcamp made us savvy daters! Oh and none of us spent a penny. We used free sites and apps. Most of the people on the paid sites were on them anyway. So my mate said.