Looking, but not being able to take the next step because there aren't any women on the website.
Someone on Reddit said that you paid $$$ to buy the ability to send e.g. 50 messages to women. Then when your messages start to run out because there aren't any real women, someone paid by AM would reply and start flirting. The guy would then pay $$$ for more messages so he could continue the conversation, the woman would go cold, and it would start again.