Everytime he buys me something, he tells me it's reduced in price

[Chesting]

I have posted about this before but I can't quite get my head around why he does it. I'm just looking for a straight answer here - it isn't right to persistantly let your partner know that everything you buy for them is reduced, is it? or actually is it really no big deal?

He comes in with a big box of chocolates and the first thing he tells me is "they were reduced btw".
He comes in with a cute cake and says "I got you this! It was reduced"
Big Chocolate bar - "Here you go as you'll probably guess it was reduced"

Why does he need to tell me EVERYTIME?? I don't care that the stuff is reduced, I'm not a snob, chocolate doesn't cease to taste nice because the box is damaged but why he need to confirm EVERY time that it was reduced?

I'm quite ill at the moment with a chest infection. He text me earlier and said "are you in around 9pm? I have something for you".

9pm he walks down the garden path with a lovely bouquet of flowers. Made me smile, I thanked him and the first thing he said was "they were reduced".

From £8 to 99p.

Why does he do that? just takes the shine of everything. Am I just being picky or would this annoy you too? Honestly I can't remember him buying me anything that WASN'T reduced.

I would find it annoying too.
BUT, I don't think it's all bad news. There are two things happening here, one that he is thinking of you and giving you gifts and two, that something in his background means he loves a bargain. You're the lucky recipient of the former, and not responsible for the latter.
Just tell him. Be nice about it and say that you love that he gives you things, but can he please stop with the banner-waving about the cost as it's spoiling the message.

Oh dear, I do this

But only with my Mum and Dh. I want to reassure them I'm not pissing money away. They do this in return - we are bargain hunters / lovers.

I think you should take heart that he wants to buy a gift and please you. Like another poster mentioned, I wouldnt swap my 'unromantic' DH with some lavish gift buyer who has CCs and debts etc. I think you have the right to mention it to him that you'd like less of the bargain talk and just appreciate the thoughtful gift.

is that how he was brought up? Maybe his family only bought gifts on special occasions on as an exception - when something was reduced, so he just has it in his system.

Tell him it bothers you. No harm in him buying things which are reduced but it is no big effort on his part to not mention it, just needs to be asked perhaps not to do it.

in any case, whether he mentions it or not, I suppose you will know it is reduced!

Ooooh, interesting psychological quirk this one!

My brother is similar, he always has to say what a bargain he got, how he beat someone down in price how he got the "best deal". In his case his entire self image is bound up with earning lots of cash and "getting one over" on other people financially to show he is clever. Drives me mad and I ignore it.
My dad is a bona fide bargain hunter, he'll look at every closing down sale, and if you give him a gift he asks you how much you paid then will tell you how he could have got it cheaper somewhere else. I think this comes from when he was thrown out by his mum when he was 13 and had to exist on about 1p a week and lodged in the local knocking shop where he helped the milkman with his horse...a very confused story which he trots out every so often.

As to your DH I'd ask him straight "would you have still bought me a gift if nothing at all was reduced?" and "why is it important for something to be reduced?" just to see why he puts so much emphasis on it...