Seeing that 90% of pushchairs in the UK (unlike in Scandinavia) have the child facing forward so there was no eye contact between child and parent, I have for a whilewondered how this difference in "pushchair culture" affected children and also felt that it must be truly scary for a tiny child to be pushed towards huge grownup strangers and frankly (sorry, but in the Nordic countries we say it like it is) be on the same level as these strangers "bums" and "crotches" and facing them without the reassuring/familiar face of a parent? While the child in the forward pushchair is bravely facing "the world", the UK parent is usually busy on the mobile behind and it seems that not much parent/child communication is going on and as the parent can not see the childs face, she/he can not know how the child feels unless the child gets really upset and screams or cries.
The other day I voiced my worries concerning this with a child psychologer I happened to meet at a party and it turned out that she had thought about this . She said the child/parent face contact is very important for the childs devellopement and that forward facing kids could well be scared.