I've just left a rather scathing comment on their 'post a comment' board. I think this is ridiculous. I am so sick of 'innovative products' being brought out to make parents feel that they're somehow not bringing their children up properly if they're not being carried, driven, or somehow wheeled along everywhere.
OOOOH! I'm that riled about it!
Look at the way it sticks out at the back. I'm 5'11'', and most of that is leg (with size 8 feet to go with it!). Where are my legs supposed to go with that thing sticking out from the back of the pram? What sort of idiot am I going to look, pushing both my kids, with my legs splayed out like John Wayne either side of my child, as he rides in state and I contort myself in ever more difficult positions?
Not to mention the message that this sends out to your child, that their comfort is far more important than that of their parents. This is a dangerous message for a parent to send out, as it does not help the child to develop respect for others.
The sense of self in a child means that they only think (initially) of themselves and their own needs.
One of our jobs as parents is to help the child to move away from this 'selfish' thinking and develop a more empathetic and less self-centred attitude, where other people's needs are respected and taken into account. This starts at home, with parents teaching their children to have respect for their (the parents') needs.
The child will only be able to do this if we, as parents, encourage them in independence, and make sure that we do not do things that make our own lives difficult so that our children can have, literally, an 'easy ride'.
Naturally, I am talking here about allowing our children to have 'fripperies'. I am NOT talking about things like making sure the children get the food, love and comfort they need, which sometimes means we make sacrifices to our own comfort, such as staying up in the night to look after a child who's sick, or carrying a child who's worn out (as I did yesterday with sleeping Ds,3, on the school run!).
I think this looks like a product that requires the parent to take a submissive role and position in order to give the child an easy time, which in my opinion is sending out entirely the wrong message.