As this appears to be at an early state of estate development, unfortunately for you the developer holds the cards and early exchange will be their norm. Only if they are sitting on completed but unsold properties will the balance switch to the buyer in terms of being able to negotiate with the developer over timetables
So unless you have cash up front to pay the deposit on exchange, the "expectation" is you will need temporary accommodation for yourselves between selling your own to raise the deposit and moving into the completed new build. That is the way of the world, the developer needs early exchange to lock you into the purchase, make their sales figures look promising, and also get a bit of cash from the deposit to help fund the rest of their work.
if unwilling to play that game, then don't buy new build.
If you are willing, then make sure the contract has a clear timetable for completion date, and penalties that favour you if the developer fails to meet it. "you exchange contracts within a set timeframe after reserving the plot, which legally commits you to buy the property. The contract includes a "completion on notice" clause and a "long-stop date", allowing you to walk away and get your deposit back if construction isn't finished by that date. You then arrange your mortgage and other finances during the lengthy period before the developer serves you notice that construction is complete, at which point you have a short window, often 5-10 working days, to finalize the purchase."
That obviously is very risky as short term rentals are rare and very difficult to perfectly time it so that you don't end up paying rent and mortgage at the same time.
You might find this useful for more background:
New Build Conveyancing Explained 2025 - HomeOwners Alliance