I did exactly this and was amazed at the variety of configurations that had been achieved from two roads of identical speculative Victorian London terraces. Got some recommendations and went with experienced builder who had done three of them and been around for a couple of decades, and used the same architectural draughtsman ( who I think probably did more or less and paste of the plans, after he had been around to check). He submitted the plans and the builder did everything else, apart from me selecting some finishing items.
My BIL is an architect and said he thought we had made the right choice for our circumstances.
Use a loft conversion turn key company if you have actually seen and/or spoken to end users. Good ones concentrate on what they are doing and will have good ideas and maybe several teams operating at once, so can substitute in if there are delays. Bad ones have great marketing but can also be cowboys - my next door neighbour has had no end of trouble with his house, extended by a very upmarket presenting team but totally incompetent. There was a complete circus with a conversion just down the road last year - insufficient support to the roof, which had to come off and in three times before building control and insurance were happy. This was a company that has been around awhile, advertises with beautifully staged photos advertorials in local glossy lifestyle magazines and puts shiny boards outside their latest project.
Whichever way you go, have an idea of what you want, though be prepared to take on good suggestions - use Rightmove to look at current or sold houses that are the same as yours and see their configurations, paying attention to the actual measurements on the floor plans.
Also, if you currently use the loft for storage, start relocating/ selling stuff sooner rather than later - a clear space can help you envisage better.