Was having a chat with dd and her lovely boyfriend this evening. They’re thinking of moving from their current flat in Hampstead to live slap bang in central London. They’re thinking either Bloomsbury/Fitzrovia/Marylebone. It would cost them around £10,000 extra in rent per year (between them). They’re both mid 20s and find their current spot in Hampstead to be too boring. They want to live in the hustle and bustle whilst young. It’s obviously a lot of money to “waste” but you are only young and in London once.