Does shilling mean is paying people to come and talk him up? I've only been on these boards for three or four months, but I wouldn't say there's enough recommendations to suggest that's happening, at least not right now anyway.
Narcassicm, for sure. He's quite open about the fact that him and his nearest co-hort both come from very privileged backgrounds (but his blog is hilarious, he's been sacked and had businesses taken away from him several times and that's all out there, no problems admitting to failure).
Selling stuff. Well, idk about duration of Youtube, there aren't any ads, and he can't get a sponsor because he swears so much, I just think he really likes to waffle, but it's often during the waffling that I get historic context on stuff that I never knew (so I have to FORCE myself to watch). However, some of the 'interviews' are with people who get paid for referrals through his own website: his conveyancers, his mortgage brokers. He's quite open that he gets paid for them, and always seems to preface flogging them with 'you really should spend the time finding the right conveyancer for you, but if you can't find anyone, you can use my guys [details here].' But even with the interviews with people who get referrals via him, I learn something. For example, you know how lenders keep pulling rates at the last minute? This is how I learned they get a pool of money at a certain rate and once that pool of money is used up, they pull those mortgage rates. I just thought all of the mortgage rate changes were in response to whatever the BoE are currently up to.
He also has a paid private chat offline where concerned buyers all group together for a private chat. Idk how much that costs.
He also charges something quite painful for an hour 1-2-1 with him, which I only discovered after going back many months of videos. He hasn't mentioned it in ages.
So, he's definitely making money. But, what he puts out there for free is really worthwhile for me.