I did a couple of things @treaclepumpkin. There were about 4 areas/roads that I really want to live in covering about 250 houses. I whittled the ones I liked the look of (kerb appeal is important to me!) down to about 50. Then I looked at Rightmove/Zoopla and took out anything that sold in the last 10 years, and anything I could tell was 4 bedrooms (I only need 3 bedrooms) which got me down to about 25. I then looked at the individual listings on both to see if there had been any for sale in the last few years that hadn't made it to completion, and there were 3 of those.
I looked at Land Registry to see if there were any funny charges attached to the houses, then discounted a further 3 which had recently done equity release, and one which had some sort of divorce issue.
I wrote 22 letters, which were along the lines of:
"I hope you don't mind me contacting you, but I've recently had a purchase in this area fall through and I'm looking for a family home in this area and thought your beautiful home may be suitable.
If you are interested in selling privately and saving on estate agents fees, please contact me on:
Email address
Phone number
If you are not interested in selling, I hope I have not disturbed you, and wish you all the best."
I got 2 replies, 1 which said they weren't selling for the moment, and 1 which said they'd seen an estate agent the day before they received my letter, so were interested. This house was one of those that had been on the market a year earlier and they'd pulled it because of the pandemic. I went round a few days later to view, left the house and offered them what they said the estate agent had valued at and was also in my mind about right for the area, and I'm going through conveyancing now, hopefully completing in July.
Interestingly, the first one who contacted me saying they weren't selling got in touch about 2 months later to say circumstances had changed and they were now selling. They wanted £100k more than my budget (and also much more than the standalone house was worth (they have a bit of land by the side with development potential).
I suppose they could have thought I was a scammer, but I'm easily googleable as have a distinctive name, and if they looked at my LinkedIn profile they'd be able to gauge that I have a very well paid job to be able to afford the property.