If your home holds heat well, then a heater which provides heat long and low provides a more stable thermal environment.
Even a heater than can emit a high burst of heat can usually be set to heat long and low instead... and you just ask for a burst of heat if you need to quickly heat it up.
If you have a heater gives out lots of heat quickly so you then want to turn it off soon, you will have spikes of heat and then gradual cooling.
Which is not what most people want most of the time.
So the efficiency is the measure of how much power you have to use to create X amount of heat... That's gives you the running costs in terms of the technology you are choosing between (combined with your tariff).
But then there is type usage pattern which also influences your running costs.
You are asking for which heater is 'better', that's an efficiency question .. but no one here can know what your usage pattern would be which is a question involving more complex details...
Whether you fully benefit from the heat you have bought will depend on how well your house holds the heat. If your house loses heat quickly, you will need to run it more at a higher setting.
In an ideal world your house would lose heat slowly, then you can run your heater low during all cold hours and you will be not too hot or too cold all day long... So the way these different devices provide heat is as much about which pattern is comfy for you in your house as it is about the electricity bill you would get in theory.
So when you choose one, you're thinking about running costs which is (efficiency x tariff)
But also thermal comfort which is can you maintain a steady constant temperature. Which is about the relationship between how your heater puts out heat and how your house holds heat.
If you stand 2 heaters side by side and they both have 90% efficiency but one trickles the heat out...and one puts it out in bursts every time the thermostat drops you will use those two devices differently depending on which one makes you feel the cold sooner... Which depends on how stable the house is thermally... So, though they would both cost the same amount to run, one may end up costing you more because you demand more heat out of it...
So which heater is better will depend on your house, as well as the heater itself iyswim.
If your heater can keep up with the heat loss you will let it run steadily in the background... And that will be the cheapest that heater can be... Another heater would be cheaper if it was more efficient... Which is why houses are assessed to say how many kWh per M2 heat they need to be thermally comfortable...
Which is why it is hard for anyone here to fully answer your question.
Hopefully this information helps you work out our for your circumstances. Heater efficiency + tariff + thermal envelope of property + thermal comfort preferences