My house is a decent size Edwardian terrace in an unfashionable bit of east London.
When we bought it was very tired (had a shonky DIY leam-to, 30 year old bathroom and kitchen etc.) and we've since sorted all that out.
We're now looking at selling. I think our house is nice - not in an instagram aspirational sort of way, but in a comfortable well looked after sort of way. Heritage colours, painted floorboards, some period furniture, lots of plants and art and books. If it was in a more fashionable area - say, Walthamstow - I think that it would sell quickly at a good price.
The thing I'm concerned about is that the popular aesthetic in this area is completely different to our house. What is desirable here is very much a high gloss kitchen, everything matching, ripped out period features in favour of modern sleek stuff, big TVs sort of look. I think that the buyer pool for our house is largely likely to hate the look, see ot as old fashioned and ugly, and want to redo everything: put in a new kitchen and bathroom, lay new flooring everywhere etc.
How much of an issue is this, do you think? Should we price to reflect the fact that the presentation is not what most buyers here are looking for? Or should we aim for a figure that reflects the fact that it's a well maintained, nice house?