I love your flat and I’m green with envy that you got that rug from Ikea! You have amazing art.
You definitely do not need to turn it into a pale grey box.
To sell I would:
- replace the UPVC door with a good quality composite or engineered wood door that looks nice from the inside as well as outside.
- remove all artwork from the floor
- consider reducing artwork on walls and rearranging for impact, but only if it doesn’t leave marks that you can’t cheaply eradicate.
- cull and store cushions, leave a few beauties only
- remove anything hanging off something else, - antlers, towels on bathroom door and store elsewhere
- store all piles of books and magazines offsite.
- tile or paint bare plaster in the kitchen and touch up or repair any degrade.
- declutter all surfaces throughout on at least something like a 70:30 ratio of surface to object. Make very object count because it is either very beautiful and complements the room, or signals the area's use in an aspirational way (eg yes to an antique scent bottle on a dressing table but no to a trinket box decorated by DCs for Christmas)
- cull some rugs where the floor is nice, leaving only one or two.
- repaint bathroom and aim for a paired down lux feel.
- ensure utility for potential buyers is clearly signposted; where do they sit to watch TV? - adequate seating arranged clearly to show them, this table is big enough for family dinners and dinner parties because look! Here’s a photo of the table set looking gorgeous.
- clean, clean, clean all windows, frames, and second fixings until they gleam. Touch up where needed.
- blitz balcony
- new photos
- have you any summer photos of the communal garden that you could give to the agent to use?
Paying for storage is a no-brainer.
I’m sure it will sell, it has a lot going for it for the price but currently it looks like there is no storage and your family is literally making it burst at the seams.
Buyers need to be able to see the space and the bones of what they are buying. They need to be able to visualise
their cool stuff in the flat. It may appeal to the many fans of mid 20th century design out there, but they need to be able to see beyond your more artsy, boho accretions.
Don’t cram available storage in the flat to declutter. Move to offsite storage so that when people open your cupboards, which despite Estate Agent rules they may well, they see lots of storage for them, not inadequate storage you and therefore presumably also for them.