It all depends on what you’re looking for. We’ve hemorrhaged money on our build. It was supposed to cost 900k all in, but we are now moved in (mostly done barring a few bits) and it has ended up closer to 970...
Our area is pricey though. The land alone was 500k. The house is big—5 bedrooms, just under 3000 square feet—and built into the side of a steep hill in a forest, so there were some special structural things to take into consideration. I also have slightly expensive taste I suppose—we have walk-in rainwater showers, Grohe fixtures and fittings, wood floors, glass balcony, lots of glass and sliding doors, German kitchen, etc. I reckon a normal build of normal size and quality would be much more reasonable.