Pricing of new build flats in London

[Lily7050]

Hi All,

I wonder if someone here could help me to understand pricing of new build flats in London.
I understand the higher the floor the higher the prices.

Some builders add just £5,000 for a higher floor, while others add £10,000.

Prices per square meter on the same floor in the same development vary as well. I understand that why the price per square meter of the flat facing opposing building is cheaper that in the north facing flat looking at the road.

However, I am not sure why the price per square meter of south-west facing flat on the rear of the building is less that the square meter of the north facing flat looking at the road.

The only thing I can think of is that the road facing flat is unlikely to get views blocked by new developments in future whereas views from the rear facing flats might be blocked if new buildings are build around.

Are there any common rules used by developers to price new build flats? Many thanks in advance.

I'm sure they've all got their own formulas and criteria. But always going to be maximising the possible value, so if it's lower for one flat than another, they'll be a reason. If they thought they could sell both for the same, they would.

In your example, I'd be less likely to want a road-facing flat due to increased noise, and a north facing flat gets less sun, so there must be something else that makes the value higher for what I would think of as the nicer flat.

sorry, lower for what I would think is the nicer flat!