ask around friends and neighbours to get recommendations. Also, when driving around locally, look out for tradesmens vans parked outside houses. Ask for a card. Write the address on the back. A few weeks later, visit the housholder and ask for their opinion. They are very likely to tell you if they are (a) delighted (b) fed up.
Never believe what you read on websites called things like "Really Good Trade Finder dot com" as they are usually paid by the tradesmen and the reviews might or might not have been written by him and his mates. In which case they are advertisements masquarading as recommendations.
You will not find certain websites named on here because their solicitors harass forums that say anything unfavourable.
Always look for a firm with a local address and landline telephone number. Never call anyone with an 08** number because it will not be a local firm. It will usually be an commission agency that passes out calls to any tradesman who is willing to pay them because he has no customer base or local reputation.
Good tradesmen don't need to advertise much, and certainly don't need to pay to get a listing on a website.
Reputable traders have their name, address, phone no and trade affiliation on their van, to attract business. What sort of person drives an unmarked white van?
For electricians/gas engineers, they must be members of a Competent Persons Scheme/Gas safe Registered so ask them to tell you the name of their scheme and how long they have been members. You can check electricians on their scheme website, and gas engineers AFAIK on Gas Safe. Gas Engineers must carry their personal ID with their photo on it. Look at it, carefully before you give him any work. If he has "forgotten it" or "left it in the van," cheerfully tell him you don't mind waiting while he gets it. If he is genuinly qualified, he will be pleased that you are checking. If he acts insulted and gets aggressive, he is probably not qualified and hoping to bully you. Think of it like getting into an unmarked minicab late at night and not seeing a licence on the dashboard. If you don't mind being chopped up and dumped, or if you don't mind a cowboy gas job, you needn't check.