If you compare the rightmove ads for your house and the one refurbished by the developer:
From the search results:
Yours is terraced, theirs is end of terrace.
Yours says "Great dining kitchen for entertaining.."
The other says "William H Brown are delighted to offer for sale this two double bedroom mid terrace property, which has been fully refurbished and is situated in a popular and convenient location, with access to local amenities and commuter transport links. An internal inspection is a must to fully appreciate."
Yours has a picure of the kitchen diner as the cover photo, which is a little underwhelming as it's key selling feature.
Theirs is a photo of the front of the house - I find this more normal, I tend to wonder what is being hidden if it isn't used as the first picture.
On the individual listing yours mentions back to back and over 4 floors. I know this is true for both houses, but the other doesn't mention it. I am not sure if it would be better not to mention it as it may put off viewers, but arguably they would be timewasters if they didn't realise and were put off.
I would remove "ideal starter home" from your listing as it is really up to purchasers what they want it for, you don't need to narrow down the people it is "ideal" for. It would be an ideal buy-to-let, second home or downsizing after the end of a relationship home too.