I realise you are all just repeating tired old cliches here but let me give you my perspective as an estate agent. If I were selling your home would you expect me to do the best possible job for you? Would you expect me to highlight the positives of your property and do my best to sell it at the best possible price I can get for it? I assume your answer is yes otherwise you would be a moron!
Let me be clear, I am not advocating lying and asked a direct question I would always give you an honest answer, as would every other colleague I have worked with. Playing devil's advocate, brand new to the market could be a subjective answer; it is "brand new" to that agent as they have never marketed the property; it is brand new in contrast to others they have had on their books for 6 months and so on. Personally I would usually use "brand new" for up to a month. If you asked the agent to state when it came on the market and they lied then that would be a different matter.
In my experience I get lied to frequently by customers but have never knowingly lied to a single one, if I don't know the answer to a direct question I find it out from the owner and report back.
Examples of customer lies include, but not exclusively.......
"I want a valuation to put my house on the market" - sometimes true but very often they just want to know how much their house is worth because they have had work done to it, curious about the price in current market, need to remortgage etc. This can constitute a whole afternoon's work on my part, not to mention the written valuation I then have to write up and send to them.
"I've already got my mortgage in place" - some people have but this is the minority. Some think they have looked into mortgages but then find out that they can't get the right mortgage deal, have bad credit, monthly payments are higher than they thought etc and the sale falls through because of it, often impacting a chain of people.
"We are just about to put our house on the market" - so I take them to see at least 10 properties that they cannot buy even if they love them. Then they decide to keep looking until finding something they love before putting their house on the market, having wasted everybody's time.
Gazumping - this is purely down to greedy vendors or unscupulous purchasers, it honestly is not in an estate agent's best interests to keep marketing a property once it is under offer, unless you think that the purchaser is not being honest about their circumstances and ability to buy in which case you have to do the right thing for your client - the vendor - and explain to the purchaser that until they can prove intent to proceed then it will continue to be marketed. On a percentage basis, unless you were to get about 100k more for the property it really would not be worth trying to squeeze an extra few thousand on the sale price once you have a sale already agreed, a bird in the hand is worth two in the bush as they say!
If a purchaser really wants a property that subsequently goes under offer, it is far from uncommon for them to immediately start offering more money out of desperation. An estate agent is required by law to report any offer to the vendor but it is purely the seller's decision to accept, most estate agents would advocate staying with their current buyer.
Nobody can be pressured into buying a house, there are no "sales tactics" on such a big purchase because I have never known anyone to buy a house because the estate agent pushed them into it and they regretted it later. You either like/love the house and want to buy it or you don't.
Of course the estate agent is going to tell you all the good points of the property - THAT IS THEIR JOB! You get paid by the vendor who sells the property, not the purchaser, and until there is a different system whereby purchasers pay a percentage of the fees (this happens all across Europe and the US) then there will always be that bias and it is unreasonable to expect otherwise.
You wouldn't expect to go to a car dealership to buy a 4x4 and the salesman to tell you "I wouldn't buy that, it's a gas guzzler" so why anyone would expect an estate agent to do so baffles me!
Rant over. If you have any comments bring them on!