HI I live in Herefordshire and I would say the pro's are:
beautiful countryside, even in the middle of Hereford you are only a five minute drive to the countryside
Close to bigger cities ie worcester, gloucester.
Locally produced food is absolutely divine
Friendly people generally
lovely historical market towns such as Ledbury
lots of black and white houses
cons: life here without a car is hard- bus services have all been cut,its hard to get to local beauty spots using public transport, I can't get a bus home after 4pm as they stop then.
life here with a car can be hard- there are some long standing problems with the road infrastructure and with flooding meaning hereford is often at a total standstill. Rush hours are horrendous here.
There is not a huge choice of shops and we don't have many of the main high street names, the ones we do have are small and don't seem to carry the best lines.
We seem to have a higher than average RTA mortality rate, especially on the A49 (runs north to south through county)
The Council seem to be completely inept and make some awful decisions that nobody seems to actually want ie one inch high pavements that so many people have tripped over, Edgar street grid
there are some really poor area's recently coming out as among the UK's worst child poverty sports, in Hereford city and in Leominster
not much nightlife and not many chain restaurants ie no nando's. You can't get hot food after 1am (or it may be midnight) in Hereford.