Ds (7) finished up for half term today and they had a big assembly with loads of different type of certificates being given out. They do teacher ones every week but there are loads more at the end of term assembly. He came out very weepy that he hadn't had one, not the first time he's been upset by this. He says he's not good enough, which just kills me (one time he sobbed all the way home saying nothing he did was good enough as he wasn't getting the hallowed certificate). We have of course told him that not getting a certificate doesn't mean he's not good enough, but we also obviously can't tell him why others were picked this time. All we tell him is that he just needs to continue to work hard, be attentive, kind etc, and that we are proud of him regardless.
For context, he is a very bright boy, and is generally lovely and friendly, but he has an impulsive side to him that gets him into the odd spot of minor trouble. Which I can't see helping here. And he has had a certificate awarded to him in both school years so far, albeit his have been towards the end of the year, so he's left waiting ages.
Obviously I can never ask his teacher about this, as it'll essentially become me fishing for awards for him. But I hate how much hope he pins on it and how rarely he gets the recognition he wants from school.
Any suggestions on how to deal with this? Either directly with him, or perhaps somehow with the school? Or do I just need accept that it's a really shitty and frustrating part of the primary school years?!