We have an 8 year old who, whilst he loves being read to, has no interest in reading himself at all. Both his parents read and he's been read to since birth, but he struggled with reading and phonics at school, never had any interest in the "incidental" reading that other kids seemed to do - road signs, shop names etc. and even now, trying outright bribery of "you get to go to the cinema / McDonalds if you read this book" isn't encouraging him to read. He read more with DH over half term and got his cinema / McDonalds trip, but hasn't read anything since without being asked to sit down and read.
He has picture books, chapter books, recipe books, comics, non-fiction, reference books, grown up books on topics e.g. Charles Darwin, trains etc. but he just has no interest in reading. Even getting him to reduce the amount of TV he watched has just resulted in him running around in the living room more.
I just get so sick of seeing all the "World Book Day" spiel on twitter with parents of 6 year olds who apparently read chapter books with ease and his school doing a presentation for parents on how "you set a child up to fail if they fail to read".
How the hell do you get them to read? I was always an avid reader so have no concept of how to engage with him when he's so different to me and I'm concerned he's going to struggle with Sats and secondary school if he can't crack this now. 