There seems to be an undercurrent on MN that parents opting for private schools view themselves or their kids as better than others, which I find strange. My own view and experience is that having the ability to pay gave us more choice than just the state schools, but it was still a matter of finding the best school for the temperment of our chidren. Also we wanted one where we could support the ethos too - we didn't want school life to be totally out of step with expectation at home (so a catholic school for example wasn't an option).
In total we looked at 8 schools (we're in London so there is some choice, but actually we don't have a primary school very near us - the nearest one which doesn't have church requirements is a mile away). Of the ones we looked at (5 state, 3 private), there were 2 which we wouldn't have wanted our children to go (1 state, 1 private), and we would have been happy with the other 6. In the end we opted for the school that seemed to be able to manage rather active boys best - it happened to be private. This saved us from the lottery that can be the state schools application process, though I know that we would have got a place in at least one of the schools. FWIW I did find that each school did have a different style and atmosphere - they are all very unique, and I'm not sure I could pick any out as the "standard state" or "standard private" school.
I appreciate that we're fortunate to be able to fund schooling without huge sacrifices, but I'm wondering what other MN private schools experiences are? Did you deliberately opt out of state, or did you consider schools across both sectors?