Targets for Reception children do seem to be getting harder, and there is only so-much they can possibly manage, as their life skills are still so new, and it is not really very long ago they were just learning to TALK!
Yes, Cbeebies is good, and JD I really like the calendar idea too! Anything that makes reading have a 'purpose' is useful, so it's not just an academic 'chore':
www.bbc.co.uk/cbeebies/shows/alphablocks
I'll add two items that could help:
ONE - When reading harder books with a child, get him to point to words as he goes along. If he knows the word, or can sound it out, he can say it. If he doesn't know the word, he can hover his finger over it, and YOU say the word for him. Don't stop to analyse or discuss the word at this stage, but try and keep the 'flow' of reading going. Review difficulties at the end, if you wish to. This way, he has the satisfaction of reading more difficult books, without the fear of getting 'stuck' on words.
TWO - An inexpensive and easy to use book, that can encourage children with reading, spelling and writing, and really help them to understand Phonics, is reviewed in the MN Book Reviews section. Just search ‘Phonics’ and my name.