Just that, really. My school introduced Mathletics in September. My children really enjoy it and like to get their certificate (1000 points) each week.
Overall, takeup wasn't very high, so a month ago the school introduced a little ceremony each month in assembly, where the child in each year group with the most points each month gets an award.
My DS (Y1) got the award in the first month just by chance, through having the points each week for his certificate. However, as the school uptake has increased now kids (or, probably, parents) are aware of this award, the kids have got very competitive. My DS tells me his teacher reads out the 'top' few children on the class throughout the month and encourages them to try to beat each other.
It's DRIVING ME BANANAS. DS is currently second in his year. Every sodding day he checks the scores and all he wants to do in the evening is Mathletics. He's not usually overly competitive and I think just getting the certificate each week is about right. He's 6!
But the person with more points than him is getting 4000-5000 points per week. I tell my DS it really isn't a big deal and that it's having fun and doing lots of different things with your evenings that is important, but DS says 'but Mr X says I have to catch up'.
Do your schools do this? Because I need a support group 😀😀😀.