Ofsted reports are useful for many things. For example, one school I visited had been criticised in 3 Ofsted reports in a row for not challenging more able children and the HT wasn't able to tell me what they did to challenge them when I went round either.
But, visiting the schools is the most important thing. I saw 5 schools, 3 of which I had zero chance of getting a place at in the first round (nearest non-faith schools but still too far away). 4/5 were Outstanding, one was N/I.
I ended up putting the NI school as my 3rd choice, the Outstanding school I really wanted (but didn't have a hope at getting) as my first, and the Outstanding that I didn't really like but would actually get a place at as my second.
Fortunately I got a place at my first choice via the waiting list 3 weeks into the Autumn term.
The difference between the 4 Outstanding schools was incredible.
One had an hour long tour with the HT - she knew all the children by name, they would come up and talk to her and seemed happy and enthusiastic, she showed us examples of work in different classes - handing round exercise books for us to see, not carefully selected showpieces - and seemed incredibly proud of the school and its impressive achievements. She even managed to look as if she'd actually like to teach my DD despite her best attempts to emulate every teacher's worst nightmare.
One gave us a perfunctory 20 minutes, we spent half of that being talked at in a hall, didn't see any of the classrooms, work, teachers or even children other than in a fast-paced trot round the corridors, and the HT struggled to answer some of the questions. None of the parents on the tour looked enthralled as we left. Prospective pupils were not invited.
The N/I could explain their reasons for the rating and what they were doing to improve (they're now rated Good), results weren't as impressive as the first school, but the children looked happy and as if they were enjoying themselves and the EYFS teachers were lovely.
The other two were very nice but not in the league of the first.
So, make visiting schools an absolute priority. A friend of mine who is a teacher told me to be suspicious of any school that was reluctant to allow visits. Many schools will have set open days, but 2 of the ones I saw were also happy to do an individual tour for parents who couldn't manage to attend the official ones.