The cover of the church leaflet says "Showing God's love, sharing God's word".
Other quotes from the church leaflet: "A shoebox can be a powerful tool for mission"; "Shoeboxes are gospel opportunities"; "Shoeboxes are church builders"; "Over 388,000 children have completed the (Greatest Journey) programme with over 260,000 children giving their lives to Christ" - etc etc.
Don't you think that gives a rather different impression to the leaflet for schools - cover slogan: "Shoeboxes bursting with joy - a fantastic activity for all schools" (no mention of God, gospel etc) - which inside mentions once, in passing, a "booklet of bible stories". There's lots of stuff about boxes of goodies, lots about how it fits in with the national curriculum, but nothing about the follow-up programme, children giving themselves to Christ and so on.
I think just describing it as a 'different perspective' is being a bit disingenuous.
If you gave the schools leaflet to a non-religious or even Muslim parent they might think it sounded like a nice, warm-hearted thing to do for children overseas. Christian-inspired, but acceptable to all.
If you showed the church leaflet to the same people, I think you would get some very serious objections.