Can't believe how dreadful my childrens' school photo is this year. I have just called the company (Gillman and Soame) and said to them that it looked like someone has simply said "smile" to my kids, as this is exactly the fake smile they produce when asked to smile on demand (and it really does look comical). Surely a photographer's job is to engage with the subject and get a natural smile out of them? Anyway, she actually said to me that "in the current climate" their photographers are not allowed to talk to the children except to say "smile". I give up.