Biff and Chip, and especially the Magic Key ones, really seem to divide kids: some smile hugely seeing the key, others audibly groan. Seem really marmitey, not bad, but certainly not suited to all if enthusiasm is wanted. And I think many teachers recognise this, but replacing whole reading schemes, or providing appropriate levels and choice for all learners, is really very dear given other pressures on resources. The school I work at was clear, for instance, that replacing the reading scheme would mean making a full-time TA with a literacy/numeracy only TA.
Please bear in mind that reading is exhausting and tiring even if the reader is skilled at reqading the words-think how you might feel working through technical reports. My experience across KS1 has been that generally it's only about in this term in Yr1 that most children have developed the physical and mental stamina to read a whole ORT book, something helped by their reading skills themselves developing. So your DD is not odd in refusing after a while, or necessarily just bored, it may genuinely be really hard (not the decoding, just the whole thing).
Also bear in mind that reading is all around us, and in reception decoding activities need not be confined to books. Talk to her about the words she sees that are useful (say in the shops), ask her if she'd like to know how some words she knows are written (work on initial sounds). If you're doing this and reading her books she likes to develop what rose thinks of as second stage skills (reading to learn not learnign to read), and she's developing at school, all skills will fall into place quickish.
She likes books, she's bright, the written word is all around her, why worry that the school scheme isn't her focus at home?