Is there a way to help them navigate it?
And when I say navigate I mean make sure they don't act stupid over it and get too obsessed
I know because my DS (who is now a well adjusted young man) admitted to me that he wishes he didn't act like an idiot back in year 7. He felt "overwhelmed" by the feelings and went around saying how much he liked this girl. And then he got teased about it and then she found out and didn't like it and was a bit cold to him.
He compares this to 6th form when he really liked someone and told her (before telling others) and even though this girl didn't feel the same way she remained friends with DS after.