Hi everyone! I was wondering if anyone would be able to help me out. I have three children, 6, 9 and 13. I'm quite concerned by the amount of time my children are spending in front of screens. My eldest has an iPhone 5, and I'd be surprised if I knew there was a type of social media she didn't have! The three of them all have DS's and play them or watch TV in the living room at every moment they can. It's becoming difficult to get them to actually read anything, as they come back with the famous phrases 'readings boring!!!'. Anyway, my biggest concern in all this is the advertisements that they are being exposed to CONSTANTLY. I've seen a lot of articles recently about how marketers are basically brainwashing children into being super-consumers for life. I've never been a materialistic person and I can already see signs of it with my kids. My 9 year old bought shocking news to me when I realised that for the new Star Wars Battlefront 2 game, the game is practically to pay-to-win. (Which is essentially just luring kids into paying money). Did anyone else experience this?? Nevermind pokemon with my youngest!! He watched the film, and now wants all the merchandise for it! I can't bloody afford it all. They'll see an advert on the Telly, and tell me things like 'but everyone else has it, and I won't be able to play with everyone if I don't get it'. See I don't want them to feel left out so I sometimes end up giving in! I was wondering if anyone else can relate to this, and how much you think it has to do with the screen time. I'd really appreciate as much info as anyone can give, especially about your own experience, as I'm really worried about it and don't want my children to end up thinking money it the key to happiness basically! Thank you very much, I'll be up for a while if anyone fancies a chat!!!!!!! :)