First time round was sick till 24 weeks and felt off until the delivery but could eat most things (so long as high fat, high carb and vegetable free!) from about 30 weeks.
Second time round last time I hurled was 10 weeks, less iffy about food as time went on.
This time am 10 weeks, have been sick a bit - not yet abated, but I can spend more time lying down as SAHM and that has really helped.
My best anti-nausea food is chocolate, oddly enough. Simple carbs are really good but I can only eat them if they're high sugar or high fat.
It's a gradual curve, I've found, that things start getting better without you really noticing, just suddenly realise that the thing you're eating would have had you running screaming a few weeks ago.
Things I find that help are 1) reading or watching Tv whilst eating. 2) Lining up a sure fire winner food to be eaten after a very small try of something else. 3) Best of all is going out to eat - not seeing the food cooking, the boost of it being a trip out and abit of a treat, and the fact that restaurant and cafe food is usually more indulgently flavoured.
If you feel down about fruit, could you persuade someone to bake some into a cake for you - banana cake, or a fruit crumble or something, and see if you could tolerate it that way? But it really really doesn't matter. It makes you feel rubbish, but IME it is manageable if you don't stress and feel guilty about it but just do what you have to do. 3rd time round I am managing much better because I know I just have to fill my trolley with complete shite, eat it and grit my teeth through nine months.
HTH a bit.